Last-Foot Media

Own the Last Foot of Attention.

Out-of-home reaches people on the move. AYC reaches the ones who've stopped: seated at the table, unhurried, an arm's length from your brand.

Plan a campaign See the eight moments

The attention economy has a leak.

Most media meets people on their way somewhere else. Then they sit down, open the menu and decide what to order, and until now no brand had a seat at that table.

In the UAE, life happens at the table.

People here eat out more than almost anywhere. The table is where they meet, celebrate and do business, and where they decide what to buy next.

Dinner at a Dubai restaurant table, the city lit up outside

55%

of UAE food service is dine-in.

Mordor Intelligence

2.5

restaurant visits per Dubai resident each week.

Dubai DET Gastronomy Report 2024

Billboards sell glances. The internet sells clicks. AYC sells Sittings.

A Sitting is one table, from the first look at the menu to the final bill. Your brand is in the room for all of it, right when guests are choosing.

Your 12-second film, every four minutes, on every Frame.

Your spot plays in a four-minute loop on every Frame in the venues you choose, morning to close. The venue's own menu and offers share the screen, so guests keep looking at it. Book two spots and you're on every two minutes.

12-second spot4-minute loop

Last-Foot Media

Own a moment in the meal.

From the moment they sit to the moment the food lands, guests come back to the Frame again and again. Each moment sits inside the venue's own experience, so your brand arrives as part of the table.

01Seated · Be seen

Your film is on the table before the menu is.

Guests sit down and the Frame is already playing. Your 12-second spot comes round every four minutes, at every table, until the last guest leaves.

12-second spot · every 4 minutes

02Arriving · Be thanked

Be the brand that got them online.

Wi-Fi is the first thing most tables ask for. Your brand sits right under the code, at the one moment every guest is glad to see the screen.

One sponsor per screen

03Opening the menu · Be seen

The menu, presented by you.

A band across the top of the venue's menu, read before a single dish. Your name opens the meal.

Top of every menu screen

04Browsing · Be seen

Frame every screen they browse.

Your colours run down the side and along the foot of the menu, around the venue's dishes. However long they browse, you're there.

Side and foot of every menu screen

05Browsing · Be chosen

Sit beside the specials.

A full card in the menu, between the categories and what's trending. Your product sits exactly where guests decide what to order.

A full card in the menu

06Scrolling · Be seen

Stay in view while they make up their minds.

A band that holds its place at the foot of the menu as they scroll. Choosing takes a few minutes. You're there for every one of them.

Fixed at the foot of the menu

07Choosing a dish · Be chosen

Get added to the order.

When a guest opens a dish, your product appears as its pairing. One tap and it's on the order.

One tap to add

08Order sent · Be thanked

Say thank you while the kitchen cooks.

The order is in and the guest has a few minutes with nothing to do. Your offer fills the screen, with the order status always in view.

Full screen, order status kept

01 · Seated · Be seen

Your film is on the table before the menu is.

Guests sit down and the Frame is already playing. Your 12-second spot comes round every four minutes, at every table, until the last guest leaves.

02 · Arriving · Be thanked

Be the brand that got them online.

Wi-Fi is the first thing most tables ask for. Your brand sits right under the code, at the one moment every guest is glad to see the screen.

03 · Opening the menu · Be seen

The menu, presented by you.

A band across the top of the venue's menu, read before a single dish. Your name opens the meal.

04 · Browsing · Be seen

Frame every screen they browse.

Your colours run down the side and along the foot of the menu, around the venue's dishes. However long they browse, you're there.

05 · Browsing · Be chosen

Sit beside the specials.

A full card in the menu, between the categories and what's trending. Your product sits exactly where guests decide what to order.

06 · Scrolling · Be seen

Stay in view while they make up their minds.

A band that holds its place at the foot of the menu as they scroll. Choosing takes a few minutes. You're there for every one of them.

07 · Choosing a dish · Be chosen

Get added to the order.

When a guest opens a dish, your product appears as its pairing. One tap and it's on the order.

08 · Order sent · Be thanked

Say thank you while the kitchen cooks.

The order is in and the guest has a few minutes with nothing to do. Your offer fills the screen, with the order status always in view.

Three ways to buy

Be seen. Be chosen. Be thanked.

Be seen

Your brand in front of the table for the whole meal, from the loop to the edges of the menu.

The loop
Presented by
The L-band
Bottom band

Be chosen

Your product inside the decision, while the guest is picking what to order.

On the menu
The pairing

Be thanked

Your brand at the two moments guests are glad to see the screen.

Wi-Fi
The wait

Plan a campaignTell us who you want to reach. We'll map their moments within two working days.

Pick the room. We fill the tables.

Buy by audience, area and time of day.

DIFC · Business Bay

Executive

Breakfast meetings, working lunches, the four o'clock coffee.

Lounges · evenings

Social

Long nights with friends, second rounds, plates for the table.

Grills · match nights

Spectator

Big screens, full tables, rounds that keep coming.

Every layer reported on its own.

We report what played, when the table was seated, what guests tapped and what they took home, each on its own line. No blended numbers, no guesswork dressed as data.

01Delivered

02Seated

03Interaction

04Outcome